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They decided to start Kare Audio in honor of Kenneth and Audrey Root, the two people who had the biggest impact on the founders' lives. For many generations, their family has had hearing problems because of genetics. When there is so much noise around them, their hearing is impaired. They are unable to decipher the words. Since they are unable to hear what is going on, they as a family feel somewhat detached when they are in public. They established this business to lessen the effects that people with hearing problems have. The company known as Kare Audio, LLC was established in memory of the late Kenneth and Audrey Root. The addition of the letter "E" gave the business name "KARE" a clearer meaning. Their family has the hereditary qualities for hearing misfortune, from their grandma Audrey Root to their dad, Rodney Root, his sibling Brad Root, to themselves, Philip Root; in their family, hearing loss is a real problem.