About ROCKDEEP
ROCKDEEP is now 2013, and like many other new businesses, the company started as an idea. Rocky Parrish, however, decided to put an idea into action. Rocky Parrish, the ROCKDEEP owner, decided to pursue expanding his offerings following a successful Kickstarter campaign. He formed a connection with one factory after working with several others. At their factory, a Chinese company called Ruixing developed the RAX line. At best, the line was crunchy and conventional. However, there were numerous footwear options comparable to it available both domestically and internationally. Rocky offered to collaborate on their designs in exchange for a stake in the company. Ruixing was coming to an end, but his hand-picked designs were selling well. He therefore, contracted the factory to produce his designs and offered to buy the rights to the RAX line and name using his keen business acumen.