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In 1991, Radio Fence CEO and founder lori walwell was looking for a way to rein in her dalmatian duchess. Since traditional wood or chain-link fences are not allowed nearby, the only option is to put up a fence or an underground dog fence. In November 1991, lori started， Radio Fence distributor in March 1992, and just four months later, after the home and garden show in her hometown of grand rapids, the company began to turn a profit. Over the next few years, lori and larry installed radio fences for customers in western Michigan and began building a nationwide network of professional installation dealers for pet safety. On September 12, 1996, it became the first website to offer pet safety products to customers via the Internet.