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Happee Dawg’s first family dog, Kira, joined them at Christmas 2014. Soon they knew that they wanted her on the best diet to keep her alive and keep the vet free for as long as possible. After research, they learned that the most expensive, well-known kibble contains harmful ingredients. Their philosophy is simple. Dogs are wolves' descendants and require whole meat and bones. More essential ingredients added to foods increase the chance of allergies in sensitive or allergic dogs. Therefore, vegetables, rice, corn and oats are not added to their diet because dogs do not need these ingredients every day. Happee Dawg believes that their diet is a perfect combination of simple blends, complete with simple, human grade, USDA approved ingredients.