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nogalesinternational was established by Craig Pottinger Senior. On May 25, 1925. The community they serve is as diverse as their products. The print edition of nogalesinternational, which receives 55, 000 unique visitors each month, and the Santa Cruz Valley PowerPak, which is delivered to 12, 000 homes weekly, are among them. They are the only ones who can reach their market. About 21, 000 people live in Nogales, and at least 90% of them are Hispanics with Mexican ancestry. It is the county seat and is across the border from the town of Nogales, Sonora, which has more than 500, 000 people living there. A floating population of at least another 20, 000 shoppers who regularly cross the border from Mexico account for at least 60% of the sales tax revenues collected by the City of Nogales.