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Nishine Lure Works was founded by them. Their reputation as a top-tier lure designer among Japanese lure carvers and people in the fishing industry precedes him. Nishine Lure Works has been dubbed the "Legendary lure maker with the hands of God" by his Japanese devotees. Hiroshi has been hand-crafting lures for almost 30 years. Every meticulous and systematic move is motivated by the desire for perfection. Dream Rush was Hiroshi Nishine's first business, which they established in Japan in 1996. Nishine left Japan's popularity and prosperity in 1998 and moved to British Columbia in Canada. His goal was to get his lures in front of fisherman in North America.