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Founded in 1999, Boats.com is the world's largest leisure maritime market search engine, with more than 120000 ships from 146 countries. Its powerful URL helps position it as the preferred resource for all ship information - rowing news, DIY tutorials, blog posts, videos, reviews, and ship lists. For OEMs and their dealer networks, it provides effective marketing tools to promote and sell new and used ships around the world. It was originally launched as a private venture capital start-up in San Francisco, California, to take advantage of dot com's booming boating business. In January 2000, it acquired yachtworld, the first Internet content deal in the yachting industry. Only a few months later, it expanded its products to the European market. Boats.com was acquired in 2004, and over the next six years, it focused on building content, including editors, videos, reviews, and a global list of ships - positioning it as a website for "all ships". The company is committed to innovation and service, developing and applying cutting-edge technology for their industry partners, providing excellent experience for potential buyers, and constantly developing first-class software to support the leisure yacht community.