February Countdown — 77% at Melissa and Doug

They believe that children's childhood is very important because it provides the space and freedom to explore the world for them. They encourage children to be curious and creative, and to be bold. Their over-planned and over-stimulated children use their imagination less than ever before, so this is a brewing crisis. That's why Melissa and Doug is committed to creating an open mind to inspire and encourage children to see the new possibilities of products. A return to childhood is a larger part of their vision, because by giving children a real childhood, Melissa and Doug gave them a way to realize their full potential! They believe that the best toys are often simple concept, inspired by the children come up with their own twists and turns. They want to use everything they have created to encourage children to play freely and develop their creativity, imagination.