About Kounouz
Kounouz has over 200 employees and ten stores, having been established in 2013. Their long-term goal is to create a cutting-edge shopping experience that combines Moroccan traditional fashion with the refined and high-quality craftsmanship of the region. They were only able to create a new vision for Moroccan luxury fashion that offers the wearer style, modesty, exquisite detailing, and timeless sophistication by investing in local materials, communities, and skilled artisans. Yasmina Bejjit founded the company, a fashion brand with a focus on sustainable business practices in historic Marrakech. Their designs and construction are completed by skilled Moroccan artisans, and all of their materials come from local cotton weavers. Kounouz believes that fashion can be a force for good and is aware of the shifting values of contemporary consumers. While honoring and supporting the essential work of their skilled textile workforce and suppliers, they actively strive to minimize their negative environmental impact.