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Find out more about their work processes, the things they value, and the amazing people who motivate them. According to an article published at the time, 72% of all women preferred to change into something more comfortable when returning from work, running errands, etc. They realized that women needed a wardrobe that could seamlessly transition from the office to yoga class, the playground to Pilates, and a leisurely breakfast to an urban city hour outside of the season. The idea behind moshi moshi mind was to create a brand where women could get ideas for living a simpler, more balanced life and improve their fashion choices to lead a more holistic life. Instead of focusing on fast fashion, moshi moshi mind was trained to focus on clever fashion. They want to create timeless design, simplicity for women, and inspire conscious choices in a world that is always changing.