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They made the decision in 2016 to establish their own business with the intention of disrupting the seafood industry. John and Richie, who go by the initials JR Seafood Market were fishermen when they were younger and still live in Stonington, Connecticut, a small fishing town on the southern Connecticut coast. They set out on a mission to deliver fresh, high-quality products at an affordable price because they were sick of seafood products that were of poor quality and sold for a ridiculously high price. They were eventually able to offer fresh seafood to local chefs, fish markets, and you at a very competitive price by utilizing a few established relationships within the industry. A company that started out selling only sea scallops has grown quickly to much more than that. Although John and Richie's oldest children Allison and Andrew started the wholesale side of the business, they later joined forces to start JR Seafood Market, Connecticut.