Joanie Coupon July — Up to 55% OFF No Minimum

In December 2015, Joanie addressed the idea to create a retro look for a modern wardrobe, with fun, flirting and femininity at its core. Their brand is inspired by the designer's great aunt; an attractive woman, tapping and twirling all the way through the 50s and 60s. She was always well dressed, with red hair neatly combed. To this day, her favorite is an afternoon tea dance with friends and a cold glass of ginger beer. They love to make beautiful clothes, crafted with a few toys, a few quirks and a healthy dose of nostalgia. No matter what the occasion, their girls exude an undeniable, effortless cool aesthetic, standing out from the crowd without making any noise. She was quiet and confident, witty and full of wonder -- with an infectious passion for life's little pleasures. Joanie always has a size 8 to 22. They are tolerant, not exclusive.

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