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Due to its family ownership and management, Jennies Macaroons is able to make decisions that are not just motivated by financial success or profit. Jennies adjusts the recipes to make them better while keeping in mind family values, even if the improved recipes call for more expensive items. Because shortcuts frequently result in dead ends, life has taught them to avoid taking them and to operate their businesses in a way that fosters innovation and long-term investments in their customers, employees, and family members. Jennies Macaroons also know that when they do this, their efforts will always pay off. Their Environmental Efforts: their business is incredibly lucky to have on-site artesian wells that allow them to use them for all of the factory's water demands. In order to considerably minimize the amount of electricity needed to cool or heat the plant during the Northeastern Pennsylvania winter and summer seasons.