About IRENEISGOOD
IRENEISGOOD is a brand owned by Irene Kim. Motivated by Irene's belief that the world can use more love and expression of encouragement, IRENEISGOOD hopes to engender loyalty and embrace individuality. The brand consists of basic pieces and accessories, with pleats and a feminine style influenced by Irene's signature casual look. Vogue magazine called it the "lively ambassador of Korean fashion". Women’s wear Daily is called the "It Girl" of fashion industry. Irene Kim is the host of Korean pop fashion and beauty program. She is at the forefront of South Korea's entertainment industry, representing the emergence of south Korean talent influencing markets in east Asia and beyond. Irene, fluent in English and Korean, started as a student at the fashion institute of technology in New York and has since explored opportunities in modeling, styling and digital content creation, all of which have helped elevate her status as Asia's next fashion icon.