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Benny started his pizza career in 1968 at a Louisville pizzeria called Mario's in Hikes Point, and in 1971 he went to another traditional Louisville restaurant and named it "Pleasant City Pizza". Pleasant City was the first restaurant to serve fresh breadsticks and Sicilian style pizza! They later started selling Impellizzeri's Pizza in 1979. Benny's father ran his butcher store during the day while Benny made pizzas at night. Soon the pizza business was outpacing the butcher store so Benny's father decided it was a good time to retire. Benny developed his style of pizza as a different approach from Pleasant City. Benny decided to make his pizza with two layers of toppings and two layers of cheese. Thus what is known today as "Louisville Style Pizza" was born. Along with his pizza designs and some of his family's recipes Benny made the original Bardstown location a "landmark" in Louisville. Rock stars and movie stars have dined at Impellizzeri's Pizza over the years.