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Athreya Herbs’s story begins in India when their founding members Jayagopal Parla (Jay) and Anupama Kizhakkeveettil (Anu) meet. One of Jay's earliest memories of growing up in India is of his grandfather harvesting fresh herbs from a nearby river bank. His grandmother would use a stone mill to grind herbs and make hand rolling pills. His grandfather had no formal education in Ayurveda, but was a self-taught practitioner. The founder of Athreya Herbs saw several clients and was able to cure some rare diseases at the time. Inspired by his grandfather, Jay studied Ayurveda at university, where he had the opportunity to be surrounded by enthusiastic classmates and inspirational mentors who Shared his passion for Ayurveda. He studied with traditional practitioners and specifically sought to explore the customs of the indigenous tribes of India.