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In 1953, American Marketing Association clearly proposed the "marketing mix" strategy in the presidential speech of the American Medical Association (AMA), thus changing the entire business world. Boden is just one of many AMA leaders who are not satisfied with existing best practices. These thought leaders seek answers for the future of promoting business growth and enhancing the role of marketing. Today, AMA leads an unparalleled discussion about marketing excellence. Continuing the tradition of Borden and many other organizations, AMA provides differentiated content, focusing on the tension between "best practice" and "next practice." The content of AMA comes from unparalleled academic journals, such as "Marketing Magazine" and award-winning publications, such as "Marketing News". American Marketing Association provides a strong perspective and understands that marketers want to provide solutions today and tomorrow. No other organization provides marketers and academics with more ways to contact the people and resources they need to succeed.

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