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AdEspresso, established in November 201, makes Facebook's advertising simple and profitable for SMBs. Whether you want to sell more products, expand your fan base, or increase your interaction with the community, AdEspresso will help you create and optimize a truly effective advertising campaign. It must be very simple so that anyone can use it. They don't want to see hundreds of columns of data; they just want to see really important information. It must automatically handle most campaign optimization tasks so that users don't have to spend hours calculating. It must track and analyze real-world goals such as sales, subscriptions, registrations, and engagements to truly add value to users, not just reduce click costs. It must help users improve their understanding of Facebook ads during their use.