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Willoughbys was propelled by a shared enthusiasm for creates and imagination. Sisters in-law, Erica Willoughby and Alta Brits joined up to bring their thought for a create store and imaginative space to life. Erica and Alta are self-confessed ‘craft evangelists’ and have went through most of their lives learning the craftsmanship of weaving, crocheting, weaving, and sewing—skills that were passed down by the ladies in their families. They accept within the control of imagination and the significance of keeping workmanship conventions alive. Willoughbys Mission is To assist individuals find the bliss of creating and imagination in a beautiful, warm and welcoming inventive space, To be the leading retailer of yarn and make supplies in North Canterbury