This February's Coupon Code — 20% Whyred

Based on modernist style values, Whyred is a combination of clean lines, neat shapes and quirky details. Inspiration always draws from the iconic style of the 1960s. Whyred is a Swedish fashion brand founded by Roland Hult in Stockholm in 1999. They like to follow the rules and ignore the obvious. Their iconic parka trumps neatly tailored suits, and this is how they use casual clothing to counter traditional tailoring. By mixing materials in innovative ways, this creates new ways of expression. Its design features modern wearable clothing. In other words, elaborate fashion is inspired by classic and historical costumes. It has an ambition to attract those who share common interests in art, music and tailoring, regardless of age and gender.