Varana Discount Codes 2025 — Up to 20% OFF High Success

The extraordinary quality of Indian craftsmanship and textiles are combined with the crisp lines and tasteful cuts of contemporary design by the international fashion house Varana. The company's international design team seeks to remove historical techniques and motifs from their traditional artisanal craft contexts and offer them new, higher applications in the fashion industry while sourcing its materials and creating its collections sustainably. Varana clothing features classic styles with long-lasting materials that were produced with consideration for the environment and the dignity of its employees. They may have its roots in the extensive legacy of Indian workshops, but its cultural universe is global, and in 2017 it launched its first store on Dover Street in London. Their flagship is a bright refuge that reflects the Modernist design ideals at the core of the company's purpose to elevate and refine.

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