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Typemates does not consider typeface to be a neutral or purely functional system of reading but rather a visual language with emotional value. Their goal is to be straightforward in the area of complex type design. They don't want to do too much hype or praise, they want to work with their clients and partners to deliver good results. Typemates practice covers everything from the nuances of logos or letters to the design of a broad type system. Whether it's a beautiful idea, a complex client project with strong technical requirements or they're just following the noses of their investigative colleagues, they are passionate about carefully crafted typefaces delivered to the highest technical standards. Whether it's Die Zeit online and Fast Company, Red Bull TV or Lufthansa Magazine, the typefaces they design are used by magazines as well as newspapers and companies and they set the standard for design.