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At True + Luscious, they go beyond marketing claims of being free from and adhere to the clean beauty standards set by well-known retailers like Sephora. In addition to pure ingredients, real science and safety are also included in their recipe for the ideal product. This requires meticulous testing for high performance both in their lab and in the studio with professional makeup artists, customers, and their makeup-obsessed team so that when it reaches your doorstep, it is flawless. Clean beauty at True + Luscious means never having to worry about makeup containing irritants or harmful chemicals. Pure pigments and skin-loving plant-derived ingredients make up their products, which are both safe and effective. Additionally, it means adhering to the Leaping Bunny certification, cruelty-free veganism, and the belief that animals do not belong in cosmetics. Their clean beauty philosophy is, above all else, to make products of the highest possible quality for you and to give back to the community with every purchase.