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Hair Genesis believes that under appropriate circumstances, surgical hair transplantation is an effective solution, but it is quite expensive. If the surgeon is not an artist, the results may look terrible. Therefore, when they started their company, Hair Genesis vowed to bring a truly useful and significantly better product to the market. First, they worked with a talented transplant surgeon. Over the years, they also conducted FDA-regulated, IRB-monitored, placebo-controlled studies to test some compounds and medical devices designed to advance this field. From this work they learned how to conduct appropriate research. Therefore, in 1994, when they turned their attention to the idea of creating a better and natural hair loss treatment product, they followed the same scientific and rigorous method to verify the drug treatment.