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When co-founder Tannera gave co-founder Adrienne a designer planner for her 26th birthday in 2016, The Book'd Store was born. Although both of them were impressed by the planner's quality and presentation, they noticed that some of its features could be better tailored to meet their specific requirements as black millennial entrepreneurs who are committed to personal development. The Book'd Store planner collection became the main product offering of what started out as a conversation about features that could improve their new planners. Their objective was to develop a full experience that surpassed the stationery market in terms of value, appeal, and functionality as well as a meaningful representation of who they are as black women. Book'd is a luxury and lifestyle brand for Black women that is extremely stylish, distinctively quirky, and, most importantly, speaks to them directly.