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The Ally League's mission is to combat racism by helping its allies shift from sympathizing with those affected by racism to taking action to eliminate racism. Their original goal was to have an impact on their communities by supporting and expanding black-owned businesses. They brought the great products of black entrepreneurs to allies who might not be aware of these products. This gave the alliance an opportunity to take action and change to include more black-owned companies in their buying behavior. In turn, this helps stimulate the economy of their communities. The goal of The Ally League is to create small opportunities for individual allies to help and to bring big changes to response-driven organizations. These are their values.

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