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On an inconspicuous are suitable for planting soybeans, next to several abandoned airport runways, workers built the world's largest, fastest, and most competitive superhighway, the Taradega Super Highway. Since the opening of Talladega Superspeedway in September 1969 (renamed the Alabama International Motor Speedway in 1989), the scale, speed and competition of this circuit have exceeded original expectations. Among several possible locations in the southeast, Talladega Superspeedway has become the first choice. The main criteria for selection were the availability of land, access to the interstate highway system, and a population of at least 20 million within 300 miles. Anniston Insurance Company executive Bill Ward is a racing driver and a racing fan. After a casual conversation with the French in Daytona in the mid-1960s, he helped founder of NASCAR International Circuit William H. G. (Bill) find the site in Alabama .