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The family-run retail furniture store Shoproysfurniture is situated in the center of Chicago's Lincoln Park neighborhood. In 1960, they first set up shop on Lincoln Avenue, selling paint cans, furniture, and appliances out of a modest storefront. It was a small, newly established company that quickly outgrew its modest beginnings. The bigger and larger Roy's at 2455 N. Sheffield was first established by the second generation of owners in 1980. Shoproysfurniture started selling high-quality furniture here at reasonable costs, which is how they became a store fixture in the Lincoln Park neighborhood. Generations of local families have stocked their homes and the homes of their offspring with furniture from Roy's, which developed into a successful enterprise.