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Like most great stories, their stories have a humble beginning. In 1896, Royalcupcoffee's founder toured the coffee in the carriage in Birmingham, Alabama. The coffee they supply is fresh and delicious and is considered suitable for royal family members. Because of its high quality taste, it is called "Royal" coffee in town. Royalcupcoffee has experienced decades of success and growth, and has established its own legal and prosperous business in a small city in the south. It was not until 1950, when William E. Smith acquired it, the company changed its name. To this day, the Smith family still owns and manages this business. Over the past 100 years, their coffee and tea has grown from a small place in their hometown to become the world's leading importer, roaster and distributor of specialty coffee and tea.