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Ritual Skinco is a canadian skincare company run by women that focuses on consistency and results. Korean beauty products and well-known Canadian brands are among the options. In 2018, Elsie founded Ritual Skinco with the intention of bringing a beauty and skincare focus to Thunder Bay's downtown core. Dr. Loretta, Suntegrity, and most recently K-Beauty brands like Dr. Jart+ and CosRx have joined her in expanding the store. Initially, she concentrated on small Canadian brands. Elsie has remained true to her roots throughout and continues to import amazing Canadian brands supported by science. The covid 19 pandemic has derailed some plans heading into Ritual's third year, but neither they have been affected in any way. They are one of only a few stores in Northwestern Ontario and even Canada that focuses solely on beauty and skincare products.