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The Slick lure was created in 2015 by tournament-winning angler Capt. Joey Landreneau, who founded Pure flats. Joey was fishing along Florida's Big Bend Nature Coast's grassy shorelines and shallow rock flats. Joey came up with the idea for "The SLICK" after struggling to cover various parts of the water column and losing several treble hook lures. Lures like Pure flats and the Slick family are made to cover all parts of the water column and are weedless. They have a great sink profile and move the bait in a realistic, erratic way. From the Mississippi Sound to Virginia, Pure Flats consistently assist anglers in setting personal best records and winning tournaments. Slick lures, including all components and tools, are proudly made in the United States. They cooperate with the Bobby Dodd Establishment to drive work creation for individuals with contrasting capacities. Pure Flats is dedicated to providing distinctive fishing lures and accessories that enhance enjoyment and enjoyment.