Mister Twister Promo Codes & Coupons September 2026 — Up to 20% Off

The beginning of humility seems difficult to be a successful 1-2-3 formula, but 48 years later, Mr. Twister® continues to lead the soft plastic fishing lure business, becoming more and more innovative every year. Yes, innovation has been key to the success of Twister® since 1972, because people there have developed the Curly Tail® concept. At that time, rubber or plastic baits were hard bugs or stings; they had little action. Curly Tail® changed that, and Mr. Twist® sales soared. Soon, Mr. Twister® sold millions of fishing lures a year. Sheldons', Inc., the world-renowned manufacturer of Mepps® turntables, acquired Mister Twister in 1982 and its sales have continued to rise. When the fashionable Shad® was introduced in the 1980s, sales soared. Twister of Mister Twister continues to introduce innovative ideas into the fishing gear industry.