This January's Coupon Code — 40% Midlite

Midlite realized early on that it would be easier to succeed and distinguish the Brand name from the competition if it concentrated on being the best at just a few products. The market in the United States is familiar with their brand name. Midlite success continues to introduce new, distinct products and leverage its patent portfolio to further expand its brand recognition in innovative interconnect communication and power products used in Home Theater, Data Communications, Structured Cabling, Office Networking, and Systems Integration, in addition to innovative cable management and low voltage wall plate systems. They hold the belief that distributors who base their business decisions solely on price and margin and do not take into account the design features and quality of the products they sell will, in the end, produce the least desirable products and the lowest profit margins. In the end, they will have a harder time distinguishing themselves from their rivals, which will make them less competitive and less likely to expand.