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Merle Norman can honestly call itself a true American success story. Their founder, Melnesset Norman, had a hard time imagining the empire she started in Santa Monica, California in 1931. When Melnessett Norman and her husband moved from her humble Midwest roots to sunny Southern California in the 1920s, it was hard to imagine that she would create a cosmetics empire. The transformative effect on the lives of millions of women. In early 1900, Hollywood glamour became more desirable among ordinary women, and interest in products also helped improve skin tone. With a medical and chemical background, Merle Norman began developing its own skincare products. She uses her kitchen as the first laboratory, and she mixes the ingredients in a large coffee pot to create the basis for an innovative skincare line. She calls it 3 steps of beauty.