January Countdown — 60% at Luna Rae

In 2019, the Luna Rae brand story started on Sydney's Northern Beaches. They had been working on something important for a long time. They knew they wanted to use fine gold, but they weren't sure how the brand would develop. In the end, it was their kids who led them to the idea. They always talked about the moon and the stars, like how the moon changes and what a group of stars might mean. Luna Rae loved to look up at the stars at night, and at some point it hit them that this was the heart of their brand, and they would try to bring some of that magic down to earth.