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In 2008, Fashion Designer Natalie Fitzmaurice (Beard) established this individualized business. Since concentrating on Style Plan at Liverpool John Moore's Natalie begun planning and making pieces of clothing for her and afterward her companions and family this prompted her most memorable site missnatalieb which was set up as a display for her plans in 2005. Natalie moved into a studio where her customers could come for fittings or to discuss designs after establishing a clientele and networking online. In 2008, she launched her new website, which complements her funky but feminine image. After participating in numerous charity fashion shows, Liverpool Fashion Week, and other events, Natalie's design for Love Frocks received the Wire FM New Business of the Year award in 2009. Additionally, one of Natalie's designs was featured online at vogue. Love Frocks also finished in second place for the Morgan Foundation's New Business Award in 2012, competing against numerous North West businesses.