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Today's hits are getting shorter and shorter as attention spans shrink and competition increases, fundamentally changing songwriting in the process. Loopsy shrinking attention spans and heightened competition, the most popular songs of all time are among the shortest ever written. In a study published by Samsung in December 2020, researchers discovered that the average consumer's attention span is currently 8 seconds. Compared to a study in 2000 that found consumers had a 12-second attention span, this result is 33% lower. Four seconds may not seem like much, but in the age of streaming, every second matters more than ever. Loopsy According to them one of the two primary factors influencing the state of music today is the shortening of people's attention spans.