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2 million Americans lack access to safe drinking water. That number is expected to triple by 2050. Loftiwater has pledged $1 million to support cutting-edge organizations dedicated to democratizing access to safe drinking water in an effort to fill that void. Loftiwater assumption that effervescence could only come from carbon and would always be prickly, salty, and acidic has been known as the carbon dilemma ever since the invention of carbonation 250 years ago Todd Carmichael followed. He set out to solve the carbon dilemma with ideas like anti-cavitation, low-pressure injection, and mixed-gas bonding and went to work in his private lab putting together the tools and machines that would ultimately be needed to create his vision. He was obsessed with making a better bubble.