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They are a startup based in Helsinki, Finland. Their roots lie in network analysis, and they have been a successful pioneer in the development of network analysis technology in northern Europe. Leadfeeder mission is to bring online intelligence to the business, and they are doing so through a team of talented people in more than 10 different countries. More than a decade ago, Pekka was helping his father find new business leads. He was frustrated by the promising visits he made to all these companies, but left no contact information. So he built a tool called Snoobi to uncover his father's web visitors, then sold them to a large telecommunications company. Leadfeeder is built on expertise and was founded in 2012 by Pekka.