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Lake of the Torches can provide financial support to individuals or organizations as a sponsor of their events/seasons. Financial assistance is given on a case-by-case basis. Lake of the Torches reserves the right to make decisions based on media levels. It is committed to developing strong community connections through active participation in local communities, regional organizations and activities. It has won national recognition from peers in the casino industry for its innovative promotional and marketing strategies. Since its first launch in 2005, Torch Lake has won 62 Romero awards and recognition. The Romero Award is named after the pioneer of casino marketing John Romero and recognizes the best strategy for casino marketing and is considered the gold standard for casino marketing.