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Inside Texas is committed to disseminating true news based on factual reports. There is no bait to tempt you to buy a subscription. The real Longhorn sports news is based on the facts collected by Inside Texas's own team of journalists, under the guidance of owner and executive editor Krenden Ross and their editorial staff. More than a decade ago, Krenden began to report on the sport of longhorn cattle, when he was the publisher of Horns Hoop Report. This is the only publication devoted to Tom Pender's Runnin'horn. In 1996, the Hornhoop report was included in Texas Insider, and after more than a year of work at Texas Insider, Clendon and his colleague Michael Peel bought the book in December 1997. Krenden directed the transformation of Texas Insider from a communications / fax service to today's multimedia, round-the-clock news source.