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HowToCookThat is a wife, food scientist, dietitian, and mother of three boys. Every week, come join them for crazy sweet creations. If you prefer, you can follow HowToCookThat. Receive weekly email notifications of new posts: Receive email notifications of new posts every week: The use of clickbait is growing. IT is technically against YouTube policies to use titles and thumbnail images that are misleading. However, when people use highly exaggerated thumbnails and titles that misrepresent the content of the video, they do not appear to enforce that policy. If you're a creator who wants to get views, you have to play the clickbait game or you'll fall behind. This is a tricky line to walk because some audiences, like educated adults over the age of 18, are sensitive to clickbait and won't continue to engage with content that uses these tactics.