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Goose Island Merch leads the brewing process by creating award-winning beers that define classic and innovative styles that capture the heart, imagination and palate of beer lovers. Goose Island Merch's respect for the history and culture of beer as well as passion and innovation for beer brewing lead them. They hope to enrich Chicago's cultural landscape and support inspiring organizations within their communities. Additionally, it advocates for sustainability in their breweries and actively celebrates and collaborates with their employees. Over the next few years, they will solidify their leadership in the craft brewing industry. This goal will be achieved by sharing their expertise in the brewing process, engaging them with professional brewing and trade organizations and developing the craft beer community through consumer engagement and education.