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Dr. Amanda Gummer, a specialist in child development, developed Good Play Guide in 2012. For parents and those looking to give gifts, The Guide is a reliable source for locating genuinely Good Toys. It was developed to offer an independent, expert accrediting service for children's items. With over 20 years of experience working with kids and families, Amanda has a PhD in neuropsychology, the Postgraduate Certificate in Higher Education, and other credentials. After spending many years working in the children's sector, Amanda is now regarded as the UK's foremost authority on play, toys, and child development. Good Play Guide frequently appears in the media, including BBC News, Sky News, The Daily Mail, and many more, giving commentary on stories and problems involving kids, families, and child development.