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On May 15, 1966, sisters Milagros and Clarita opened a small bakery in a 70-square-meter space on the ground floor of a three-story building in Pasong Tame, with two display cases and 10 employees to bake, cook and package several boxes of products. The first day of the total sales for ₱only 574. 00 the Philippine peso (in today's economy only slightly more than $10). Goldilocks USA’s continued success led them to decide to open the cafe (then a novel concept) a year later. On four tables and a few chairs. To goldilocks customers "order" Stanchion and Panic Palafox, Arroz Caldor, fresh Lumpia, ham sandwiches and halo. Two years later, a second Goldilocks USA opened in Mandaluyong, and the first kiosk opened next to the third branch in the same year.