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Generalpants was founded in 1959 as a toll and private label manufacturer, and it began producing automobile coatings in the late 1970s. Since then, it has developed into one of the industry's fastest-growing makers of car paints and ancillaries. They currently distributes its products in more than 70 countries around the world, with facilities and affiliate offices in Europe, the Middle East, and the usa. It holds a significantly more dominant position in the Middle Eastern and Gulf region, where it is ranked as the refinish market leader in several countries. The systems that they sells, Genrock, GenVerde, and Gen2O, include a variety of products for car refinish coatings that abide with international laws. The success of Generalpants is attained by continuously enhancing its quality management system while adhering to all pertinent laws and regulations, by putting in place an Integrated Quality Management System in accordance with iso 9001:2015, as well as by placing a significant emphasis on training.