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Game On was created with a love for fishing and a love for water life. As they grew up, they only knew about freshwater fishing, and trout fishing was their favorite pastime. As they get older, they are exposed to the excitement of New England's most popular striped bass. This spring, when whitefin dolphins chased bait fish upstream of the CT River, the store began their obsession with northern CT. This was just the beginning of Game On, and soon they continued south to explore the Long Island Strait in search of larger striped bass and other saltwater creatures. On the Long Island Strait, they can capture everything they read on fishing magazines and see on TV. Not only do they catch striped bass, but now they also catch bluefins, fleckfish, blackfish, pigs, and even occasional sea robins (only interesting when nothing else bites people).