Nichols Lures Coupons — Up to 25% OFF in May 2026

No matter what you want, they will take care of you. Spinning baits, jigs, chatter spoons, and many terminal tackles are part of their extensive product range. Dave Nichols was founded in 1989, initially making jigs and spinning machines in a garage in eastern Texas. Since then, Nichols Lures has continued to develop and continuously introduce new and innovative products. In 2012, Dave and his wife Lynn sold the company to Brooks Woodward, who is currently the company's owner and operator. Every morning, Brooks gets up, goes to work, sits at his desk, and begins to make every bait that comes to him by hand. Nichols Lures still value high-quality, handmade American products, and plan to continue the 30-year tradition in the right way through hard work and determination.