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David and Jennifer Bacon founded the company on the premise that a healthy diet should not only fuel the body but also taste delicious. Because nutrition and fitness have always been at the forefront of the founders and their families. Flapjacked's first product, Protein Pancakes and Baking Mix, was originally developed to better meet the needs of their 5 children and their son Jess. Since family members like pancakes and can't find a healthy pancake mix that they are satisfied with on the market, they have developed a nutrient-rich, easy-to-prepare, protein-packaged pancake blend that is perfect for active people. Since then, it has become a staple of many active families. Flapjacked continues to innovate high-protein, macro-friendly hobbies designed to meet your cravings and keep your fitness goals on track. Their five children are not only the inspiration for the original pancake mix, but also the passion and personality behind the brand.