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For it, the beauty of the natural environment and the well-being of people are essential to a company that aspires to long-term success. The quality it pursues in Ermenegildo Zegna products is inseparable from its positive relationship with the local and community, thus creating a lasting environment for the public. Ermenegildo Zegna is dedicated to the local environment and landscape, planting thousands of trees in the 100 square kilometer Nature Park Oasis Zegna in the northern Italian Vieira Alps. It helps people in the area connect with their mountains, which is an important part of its "green concept". This is an example of Italy's environmental protection. The relationship between human, mountain culture and nature is preserved for the benefit of future generations.